IndiTV
Entertainment
Best Practices Audit, Research, UX/UI Design System
key
responsibilities
UI/UX Design, Mobile App Design, Visual Design, Interaction Design
My design philosophy is to build experiences that feel natural, are easy to access, and rooted in empathy.
PROCESS
I conducted user and creator interviews to uncover challenges in discoverability and upload workflows, then reorganized the information architecture to highlight curated content, trending films, and intuitive browsing paths.
Through wireframing and prototyping, I designed new flows for streaming and creator dashboards, refining them through early user testing. The final visual system introduced a cinematic interface with bold imagery, layered depth, and scalable UI components, all validated through accessibility, responsiveness, and playback testing across devices.
FINAL DESIGN
Working on IndiTV was an exciting opportunity to help shape a premium entertainment platform. Contributing to the UI execution, interaction flows, and design system documentation under the lead designer’s direction allowed me to support a bold creative vision while deepening my experience in cross-device design. Seeing how the final product balanced usability with a cinematic brand identity was incredibly rewarding.
Achievements
The IndiTV redesign established a new benchmark for independent streaming platforms—balancing emotion, function, and growth. • +55% increase in viewer engagement • +60% rise in content uploads from creators • Higher content completion rates and session duration • Improved discoverability through smart recommendations • Unified design system for faster feature development
Brand recognition
%
Viewer engagement
%
Content uploads



















