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DISCOVER PROJECT

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DISCOVER PROJECT

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DISCOVER PROJECT

Scholarships.com

Education

Creating a student-first digital platform to simplify scholarship discovery and build trust.
Scholarships.com is a leading platform for students seeking financial aid. 

 The redesign modernized the experience, making it easier to find relevant scholarships, track applications, and receive personalized recommendations through a clearer, more accessible interface.
Scholarships.com is a leading platform for students seeking financial aid. 

 The redesign modernized the experience, making it easier to find relevant scholarships, track applications, and receive personalized recommendations through a clearer, more accessible interface.

key
responsibilities

UI/UX Design, Mobile App Design, Visual Design, Interaction Design

PROJECT OVERVIEW

PROJECT OVERVIEW

The existing experience had a cluttered interface, outdated design patterns, and complex navigation that discouraged users from completing searches or applications.

The existing experience had a cluttered interface, outdated design patterns, and complex navigation that discouraged users from completing searches or applications.

The existing experience had a cluttered interface, outdated design patterns, and complex navigation that discouraged users from completing searches or applications.

The goal was to simplify discovery and application workflows so students of all backgrounds could easily find scholarships that matched their profiles. Our key objectives were to streamline search and filtering, improve application tracking and dashboards, enhance accessibility, and build a modern design system that scales across platforms.
The goal was to simplify discovery and application workflows so students of all backgrounds could easily find scholarships that matched their profiles. Our key objectives were to streamline search and filtering, improve application tracking and dashboards, enhance accessibility, and build a modern design system that scales across platforms.

My design philosophy is to build experiences that feel natural, are easy to access, and rooted in empathy.

PROCESS

I conducted user interviews and data reviews to identify search and sign-up pain points, mapped end-to-end student workflows, and restructured the information architecture to prioritize personalized matches and simplified filters.

Setting the scene with the production team

I created iterative wireframes and prototypes to refine layouts, content hierarchy, and overall usability, supported by a clean visual system with strong contrast, clear typography, and consistent components for scalability. Usability testing with students ensured the final experience was intuitive, WCAG-compliant, and ready for efficient developer handoff.

USER FLOWS

The research phase combined a UX best-practices review with surveys and interviews across students using the platform. We focused on how students navigated scholarship discovery day to day, where confusion or drop-off occurred, and what they needed to feel confident trusting the information and taking next steps.

USER FLOWS

The research phase combined a UX best-practices review with surveys and interviews across students using the platform. We focused on how students navigated scholarship discovery day to day, where confusion or drop-off occurred, and what they needed to feel confident trusting the information and taking next steps.

USER FLOWS

The research phase combined a UX best-practices review with surveys and interviews across students using the platform. We focused on how students navigated scholarship discovery day to day, where confusion or drop-off occurred, and what they needed to feel confident trusting the information and taking next steps.

FINAL DESIGN

The final design delivered a student-first, accessible platform with streamlined navigation, a refreshed brand identity, and a scalable design system.

The final design delivered a student-first, accessible platform with streamlined navigation, a refreshed brand identity, and a scalable design system.

Contributing to the Scholarships.com redesign gave me the opportunity to support a meaningful project with real impact for students. Under the direction of the lead designer, I focused on UI and process documentation, ensuring the final product was both usable and scalable. Seeing the transformation from research insights to a polished, trustworthy platform was deeply rewarding.

Achievements

“Julieta transformed a dated experience into one that truly serves students. Her empathetic approach and design clarity made complex processes simple, empowering thousands to pursue educational opportunities more confidently.”
“Julieta transformed a dated experience into one that truly serves students. Her empathetic approach and design clarity made complex processes simple, empowering thousands to pursue educational opportunities more confidently.”

— Product Manager, Scholarships.com

The redesign not only enhanced the product’s usability but also strengthened its competitive positioning in the collaboration software space. • +45% increase in completed sign-ups • +38% improvement in scholarship applications started • Improved accessibility and inclusivity scores (WCAG AA) • Higher engagement on mobile devices • Faster onboarding for new users through simplified forms and clear guidance

Completed signups

0
%

completed applications

0
%

Application Flow Steps Reduced: 7 → 4 (simplified user journey)

0
%
Working with Julieta over two years made it clear how dedicated and collaborative she is. She consistently brought positivity, insight, and design expertise to every meeting, elevating each stage of the redesign. Her thoughtful approach and professionalism made her an invaluable partner. CLIENT
"
Scholarships.com gave me structure without pressure. It feels like guidance, not noise, which made me stick with the process instead of giving up. ___ CLIENT
Working with Julieta over two years made it clear how dedicated and collaborative she is. She consistently brought positivity, insight, and design expertise to every meeting, elevating each stage of the redesign. Her thoughtful approach and professionalism made her an invaluable partner. CLIENT
Working with Julieta over two years made it clear how dedicated and collaborative she is. She consistently brought positivity, insight, and design expertise to every meeting, elevating each stage of the redesign. Her thoughtful approach and professionalism made her an invaluable partner. CLIENT

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